Pueblo de Oro’s Corporate Social Responsibility Programs
2021 Jul 8 | by Apple Barretto
For many companies, corporate social responsibility (CSR) efforts are typically done by doling out cash and goods to communities. While these initiatives may be well-intentioned, they also tend to lack long-term value for society as a whole. For Pueblo de Oro, corporate social responsibility programs are designed to create value for the environment and empower communities.
Long before green efforts became the prevailing global concern, Pueblo de Oro has already been spearheading environment-friendly programs to protect the welfare of its communities. For more than 25 years now, Pueblo de Oro has long held the belief that doing our moral and civic duty is the bedrock of our corporate success. We express clearly that the preservation and protection of mother earth is the company’s mission being practiced every day. Our long-term commitment to sustainability ensures residents a safe and worry-free environment that is conducive to raising a family.
With strong support and solidarity among local government units, volunteers, the ICCP Group Foundation, Inc., Pueblo de Oro corporate social responsibility programs have been pioneered. Continue reading on to learn more about these.
40-Hectare Urban Rainforest
Pueblo de Oro has always believed in exhibiting quality design and responsible engineering in every project. We have consistently exerted environmental protection, flood control measures, and green living efforts for our developments and the communities surrounding them.
Located in the 400-hectare township in Pueblo de Oro Cagayan de Oro (CDO), a 40-hectare urban rainforest is being maintained and protected for 13 years now. This is done through close coordination with the Department of Environment and Natural Resources (DENR), schools, and other volunteer groups. Going beyond providing a scenic backdrop for Pueblo de Oro CDO communities, it also provides residence for indigenous plants and animals. The urban rainforest is home to at least 20 rare species of birds such as the Philippine Dwarf Kingfisher and Grass Owl.
Sustainable Drainage Systems
Water is one of the most important substances in the world. All plants, animals, and human beings depend on water to survive. With water shortages plaguing societies across the world, the importance of water conservation has become more apparent than ever.
Pueblo de Oro heeds the call for water conservation. The 18-hole championship Pueblo Golf Course located in CDO has a drainage system that directs surface water into its five man-made lakes, which serve as reservoirs for irrigation and water conservation.
Bank Protection, Erosion Mitigation, Flood Control Measures
Erosion affects wildlife, public and private property, and contributes to pollution levels. This is why we installed bank protection and erosion mitigation systems such as gabions, ripraps, and soil filling at the Pueblo de Oro CDO township.
In addition, a 6,700 square meter outflow and detention pond was built to contain water runoff from the plateau to the valley before dispersal into the Calanaan Creek. This helps protect nearby communities that are downhill from flooding.
Pueblo de Oro elevated its developments in San Fernando, Pampanga 2 to 3 meters higher than the original. As part of our flood control measures, and geohazard and hydrological studies, this effort has proven its effectiveness with our communities never experiencing flooding despite notorious typhoons that hit Pampanga such as the Typhoon Pedring and Quiel 2011, Typhoon Maring 2012, and Typhoon Lando 2015.
65,000 Mangroves Planted
Pueblo de Oro continuously works with nature to protect the environment. We have regular nationwide tree-planting programs in San Fernando, Pampanga, Sto. Tomas, Batangas, Mactan, Cebu, and Cagayan de Oro.
As of February 2017, we have approximately covered 22 hectares of land in Cebu by planting 65,000 mangroves. A decade from now, these fully grown mangroves will have strong roots to stabilize nearby coastlines and prevent land erosion from waves and storms. The mangroves are also home to a large variety of fish, crab, shrimp, and mollusk.
Environmentalism As An Advocacy
Environmentalism has always been the advocacy of Pueblo de Oro Development Corporation. We have committed to this through the following programs:
- Using organic herbicides and fertilizers in maintaining greens to cut down the use of chemicals that harm the environment and people’s health
- Promoting garbage separation among residents for faster recycling
- Supporting e-vehicles and shuttles services to cut down noise and air pollution levels
Green Spaces Ready For The New Normal
As a responsible developer, Pueblo de Oro recognizes the importance of boosting one’s overall well-being and quality living. We made this possible by ensuring the highest standards of safety and wellness for our residents.
Giving a new meaning to the new normal, we developed green and open spaces in our communities complemented by outdoor amenities. We also have expansive community facilities, zen corners, pocket gardens, nature trails, garden decks, man-made lakes, sparkling pools, club lounge, and grand lawns to name a few.
Through its foundation and social development arm, the ICCP Group Foundation, Inc. (IGFI), Pueblo de Oro has been empowering its adopted communities through outstanding social welfare initiatives such as the following:
- Rolling out intensified job placement activities and need-based skills training and workshops
- Having relief programs for typhoon-hit areas and special humanitarian assistance for victims and families of victims (i.e., restoring fishing boats in an islet for fishing livelihood, distributing fast-growing vegetable seeds for farming)
- Rehabilitation of public schools and libraries
- Providing educational materials and equipment
All Pueblo de Oro corporate social responsibility programs clearly put the developer at the forefront of the real estate industry. The green living and community empowerment efforts make cities more resilient, providing a blueprint for greater sustainability. For more than 25 years now, we continue to uphold the gold standard of community living!