Key Predictions for the Real Estate Market
2024 Jun 27 | by Apple Barretto

What are trends that could influence the real estate market in 2024 and beyond?
- Continued demand for housing
- Technology integration
- Focus on sustainability and energy efficiency
- Changes in interest rates and mortgage market
- Rise of co-living and co-working spaces
Overview
- The article delves into key trends in the real estate market emphasizing the importance for home buyers to stay informed. It highlights the continued demand for housing, driven by population growth and urbanization trends, and discusses how technology integration, sustainability, and energy efficiency are shaping the industry.
- We also explore changes in interest rates and the mortgage market, as well as the rise of co-living and co-working spaces, reflecting broader shifts in urban living and working dynamics.
Even in real estate, home buyers must stay in the loop with market trends. Understanding these shifts helps buyers make informed decisions, whether they’re purchasing property for personal use or investment.
Exploring the trends in the real estate market provides valuable insights. This knowledge empowers buyers to negotiate better deals, time their purchases wisely, and align their investments with their financial goals. Keep reading to learn more!
Continued Demand for Housing
The continued demand for housing in 2024 shows a confluence of factors that are expected to drive market dynamics. Population growth which is fueled by factors like natural increase and migration will contribute to the sustained need for housing solutions. In the NCR alone during the 2020 Census of Population and Housing, there were already more than 13 million people in the nation’s capital.
With more people migrating to cities in search of economic opportunities and better amenities, urbanization trends will further amplify the demand for both rental and ownership housing. That’s why here at Pueblo de Oro, we establish our master-planned communities in some of the up-and-coming cities of the Philippines like Batangas, Cebu, and Cagayan de Oro.
Technology Integration
The integration of technology into the real estate industry is set to reach new heights that fundamentally transform the way properties are marketed, transacted, and managed. Advanced data analytics powered by artificial intelligence (AI) and machine learning algorithms enable real estate professionals to glean valuable insights from vast amounts of data.
Virtual reality (VR) and augmented reality (AR) technologies are already transforming property viewing experiences. This allows buyers to virtually tour homes and visualize potential modifications before purchasing. Additionally, AR applications enhance property staging, enabling buyers to envision furniture placement and interior designs in real time.
These technologies streamline processes, improve decision-making, and enhance customer experiences. Among the different trends, this drives efficiency and innovation in the real estate industry.
Focus on Sustainability and Energy Efficiency
In 2024, sustainability and energy efficiency took center stage in real estate development. Most developers and builders adopt eco-friendly materials and construction methods to reduce carbon footprints and promote environmental conservation. Smart technologies, such as IoT-enabled energy management systems and renewable energy sources like solar panels are integrated into buildings to save energy and minimize waste.
The widespread adoption of green building certifications incentivizes developers to prioritize sustainability in their projects. Moreover, driven by both government regulations and consumer preferences, there has been a surge in demand for eco-conscious properties, ensuring that real estate ventures in 2024 and beyond will prioritize environmental responsibility and energy efficiency.
At Pueblo de Oro, we are committed to sustainable development across our projects. With two of our developments already EDGE-certified in Malvar and Cagayan de Oro O, we remain dedicated to fostering green living environments for families. We envision this commitment to sustainability continuing to shape our endeavors in the years ahead.
Changes in Interest Rates and Mortgage Market
In 2024, changes in interest rates and the mortgage market are expected to reflect broader economic conditions. While interest rates may fluctuate modestly based on central bank policies and inflationary pressures, overall, they are projected to remain relatively low to support economic growth. In the Philippines, this is predicted to be about 3.4%. This is expected to remain the same from 2024 to 2025.
The mortgage market will likely see continued innovation, with lenders offering diverse products to accommodate various borrower needs.
Rise of Co-living and Co-working Spaces
The surge in co-living and co-working spaces in 2024 reflects a broader trend toward adaptable living and working arrangements. Driven by evolving demographics, lifestyles, and the lasting impacts of the pandemic, these spaces offer shared accommodations and communal amenities. Particularly appealing to urban young professionals, students, and remote workers, co-living spaces provide a vibrant community atmosphere.
Meanwhile, co-working spaces remain a thriving solution for freelancers, entrepreneurs, and small businesses, offering cost-effective alternatives to traditional office leases. These spaces foster collaboration, networking, and flexibility, embodying a transformative shift in urban living and working dynamics.
Key Takeaway
The convergence of technological innovation, sustainability imperatives, shifting demographics, and geopolitical dynamics are the key predictions for the real estate market in 2024 and beyond. Navigating these trends requires industry participants to embrace digital transformation, prioritize sustainability initiatives, and stay vigilant to macroeconomic shifts.
As one of the leading housing developers, we’ve been building master-planned developments for families all over the Philippines. For almost 3 decades, we’ve been dedicated to building world-class homes for Filipino families. Begin investing in the home of your dreams by contacting us today!